PARAG

- ABOUT PARAG

“I remember i realized that fashion is more then clothing.

It’s about the concept around it. During my work i learned

more about technique in moulage. My plans are not always 

easy, but i keep it sexy and simple. A woman doens’t need too

much to make her heel good, sexy and independent. It’s not

about what you wear, it’s about how you wear it!”

                                                      

 

The eye for style behind PARAG is Sunny Parag, who’s

borned in The Netherlands to a South-American father

and mother. He studied at the High School Fashion &

Commercial and at the College of Fashion & Design.

I’ts the way how he sees life, that makes him so

creative in his work.

Just like fashion, people also change, by the way of

living and work. Sunny create his own concepts for

each collection.

PARAG stands for independence. Characteristic of

PARAG is the womanly, refined, simple but also very

feminine sexy designs.

Fashion critics noted that his work moved away from

traditional forms of prêt-a-porter and becoming much

more like that associated with haute couture,

attracting a younger, more fashion aware customer

than that of long established Dutch fashion houses.

Couture garments traditionally feature the finest

quality materials, workmanship and techniques, Parag

used these techniques on a smaller scale and

relaunched himself and his fashion live on the Dutch

fashion scene.He has been quoted as identifying his

love of simple and femininity as central to his

Sunny did a lot of freelance projects to take the

details into his fingers. He also did a lot of

research on design, moulage technique, pattern design

and art. 

”My inspiration comes from music. “play me a record,

and  i put you in a new box!” 

                                                                                                              

A great source of inspiration to the designer has

been his mother, art creators like Andy Warhol, Dali

and olso music made the inspiration for him..Through

his freelance-projects, he made his own style. It’s

simple, with an attitude.

       Easy to hate, difficult to love - S.Parag

love for women. I put all the senses of a woman into my

collections. I love to see a woman looks so sexy and feminine

in my pieces!”